A big part of the book RIM’s preaching however is about HTML5

A big part of the book RIM’s preaching however is about HTML5

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Canada Goose online BlackBerry World, Research In Motion’s once a year event to evangelize its brand, kicks canada goose uk shop off today in Orlando, Fla. Most of the attention will focus on the coming BlackBerry 10 software, the backbone of RIM’s coming suite of smartphones. RIM’s future depends greatly on BB10, but there’s another software factor that’s playing a large and growing role in the company’s uk canada goose outlet strategy to recover: HTML5. Canada Goose online

canada goose coats One of the many problems that RIM is facing is that cheap Canada Goose its current phones are a dying platform. The current software, BlackBerry 7, is the last major release of the operating system before the canada goose outlet company transitions to BB10 (which is fundamentally different) this fall. The BlackBerry PlayBook tablet runs a version of the same software that BB10 is based on, but it’s not quite the same. canada goose coats

canada goose store In short, RIM’s pinned its hopes on software that no one outside of the company has Canada Goose sale seen or used, although that’s expected to change this week. With so much canada goose coats uncertainty in RIM’s software picture, you’d expect that BlackBerry developers would be heading for the exits, or at least switching to “wait and see” mode for most of 2012. canada goose store

canadian goose jacket But that’s not the case. RIM vice president canada goose coats on sale of developer relations Alec Saunders revealed in a recent blog post that app development is canada goose uk black friday going like gangbusters on BlackBerry, with a 21% increase in smartphone apps and an enormous 240% jump in PlayBook apps submitted (though all those weren’t necessarily approved). canadian goose jacket

buy canada goose jacket The number of apps in BlackBerry App World is now canada goose store 70,000, and although that’s canada goose clearance small potatoes when stacked against the mobile titans canada goose clearance sale of iOS and Android, it’s still probably a lot more than you thought. Saunders says the beginning of 2012 was the “single best quarter” for developer growth in RIM’s history. buy canada goose jacket

canada goose coats on sale What’s going on here? For starters, RIM has been doing a full court press in evangelizing its app platform ever since the PlayBook came out last year. A big part of the book RIM’s preaching however is about HTML5. canada goose coats on sale

Canada Goose Jackets SEE ALSO: RIM Doesn’t Need BlackBerry 10 It Needs Canada Goose Online a Time Machine Canada Goose Jackets

canada goose Put simply, HTML5 is a way to create apps Canada Goose Parka so they’ll run in a mobile canada goose uk outlet browser Canada Goose Coats On Sale pretty much any mobile browser. HTML5 lets developers create apps without having to worry so much about what device is running it. However, it also means the app is limited by the browser it’s running it, and canada goose black friday sale it can’t really take advantage of the benefits of the device’s operating system. canada goose

canada goose clearance sale RIM’s put a lot canada goose factory sale of effort into nullifying those kinds of limitations. For example, it’s created a toolkit where a developer can create an app in HTML5, then essentially put it in a “wrapper” so it’ll run natively on the PlayBook, thereby getting around the browser issue. The toolkit also has features that let apps take advantage of RIM’s BlackBerry Messenger service. canada goose clearance sale

Canada Goose Outlet To be fair, these kinds of tools exist on other platforms (such as Android) Brightcove’s App Cloud service is based on similar app wrappers canada goose but RIM is throwing much more support behind HTML5 than the other major platform operators: Apple, Google and Microsoft. Canada Goose Outlet

Canada Goose sale That makes complete sense, since right now RIM needs all the developers it can get if it’s going to have any hope of reversing its slide and getting back into the smartphone game for real even if that means sacrificing full fledged native apps and encouraging developers to use tools to create apps that will also work with competing platforms. Canada Goose sale

cheap Canada Goose But what will happen to RIM’s app strategy when BlackBerry 10 arrives? We hope to get some idea this week uk canada goose in Orlando. RIM may have intended HTML5 to be a stopgap until the real deal BB10 apps arrive, but the campaign appears to have taken on a life of Canada Goose Jackets its own and could play a major http://www.mycanadagoosejacket.org role in the platform for years assuming Canada Goose online RIM’s still around, that is cheap Canada Goose.